About the Role: We are seeking a strategic Head of Marketing to lead our marketing efforts in the cryptocurrency-based online casino. You will be responsible for driving brand growth and engagement through innovative marketing strategies in the competitive market.
Responsibilities:
* Develop and execute marketing strategies to increase brand visibility and market share in the cryptocurrency-based online casino sector.
* Lead digital marketing campaigns (SEO, content, social media, paid advertising).
* Analyze affiliate performance and optimize campaigns to maximize ROI.
* Collaborate with product and customer service teams to align marketing with business goals.
* Identify new marketing opportunities, including partnerships and influencer campaigns.
* Ensure consistent brand messaging across all platforms.
* Stay ahead of industry trends in crypto, blockchain, and iGaming.
Requirements:
* Proven experience in a senior marketing role within iGaming or similar industry. Experience in crypto casinos is a huge plus.
* Expertise in digital marketing and affiliate strategy.
* Strong leadership and team management skills in a remote environment.
* Analytical mindset and data-driven decision-making.
* Fluent in English (additional languages are a plus).
* Knowledge of crypto, blockchain, and online gaming trends is a plus.
What We Offer:
* Remote work with flexible hours.
* Opportunities for career growth in a rapidly evolving industry.
* Competitive salary with performance-based incentives.