SEO Manager

We are looking for an SEO Manager to contribute to the success of our top performing sports betting websites for our Polish market.

Better Collective is a leading sports betting media group that improves the global sports betting experience. We create a transparent and safe betting environment through innovative technologies and trusted platforms that deliver transparent and responsible sports betting content.

With transparency and technology, our vision is to empower sports bettors to get the most out of their entertainment experience.

The role

As our SEO Manager in the team, your key objective will be the coordination, production, and optimisation of high-class content that ranks in Google.

You will become part of an international, highly skilled, and dedicated team catering to various user groups in the broad field of sports betting and iGaming.

We offer you:

  • collaboration with market leading experts on SEO & digital marketing
  • high degree of ownership and responsibility in work
  • daily work life in a dynamic, welcoming, and highly international work environment
  • flexibility around working hours so you can balance work with your lifestyle
  • The opportunity to realise your ambitions in high-level SEO content strategy within the framework of sports betting.
  • The opportunity to hone your project skills by developing websites and using the different services departments in our company to grow them
  • Health & Life insurance
  • Lunch card
  • MultiSport card
  • Psychological support 
  • Employment contract for 2 years (maternity cover)

    You will

  • coordinate the production of content for our top websites
  • work closely with our technical SEO specialists to ensure content is optimised according to best practices
  • perform keyword studies and develop strategies to address different user groups
  • create new content based on business and market priorities
  • regularly monitor KPIs and user metrics
  • keep an overview of legal and competitive changes on the market
  • closely collaborate with our business development team in order to make sure we have the best deals in place with our partners.
  • make sure your products / sites have the best interface, you will be able to collaborate with our CRO/UX team to optimise and push your engagement rate up.
  • make sure your sites are technically performing and have all the internal technical solutions BC develops installed.
  • develop your own SEO expertise to rank higher in Google.

    Job requirements

We're looking for someone with

  • prior experience in a content management/planning/writing role
  • 1-3 years of experience in search engine optimisation (SEO)
  • that’s well versed in working with WordPress or other CMSs
  • Fluent in Polish and English

A plus if you

  • have knowledge of/interest in sports & casino betting
  • are structured and goal driven
  • thrive in a multicultural working environment

Recruitment process: 2-step online interview:

1) (~1h) Meeting with the Team Leader and HR who will

  • ask technical questions

  • tell about our projects

  • answer your questions

2) Practical session:

  • role-related tasks - show off your skills! :)

  • personality test (~25min)

3) (~1h) Feedback and overview session of the practical session

and phone calls with decision :)


If you have any questions about the position, you are welcome to write to the Senior HR Consultant -

About Us

We are a global sports media group headquartered in Copenhagen, with 20+ offices around the world and more than 1800+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group.

We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

It is better to be equal

We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

Opublikowano 10 czerwca 2024

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